Business

November 6, 2025
Nissan’s drastic measures: Massive losses and headquarters sale

Nissan Motor Co., currently undergoing a major restructuring, finds itself once again at a critical crossroads. On November 6, 2025, the company announced its consolidated financial results for the first half of fiscal year 2025 (April–September), posting a net loss of ¥221.9 billion, a dramatic deterioration from a ¥19.2 billion profit in the same period last year.

By Honourway Asia Pacific Limited

October 24, 2025
Farewell, GR Supra: The Full Story Behind Its End of Production

On October 24, 2025, Toyota Motor Corporation announced—via an official press release—the end of an era for car enthusiasts worldwide: production of the pure sports car GR Supra will cease in March 2026. On its official website, Toyota quietly posted a note of gratitude: “We would like to express our sincere thanks to the many customers who have supported us over the years.” This was more than a routine notice about the discontinuation of a single model; it signaled the closing of a major chapter in Japan’s sports-car history.

By Honourway Asia Pacific Limited
June 14, 2025
Endgame in the U.S. Steel Saga — The U.S. Approves Nippon Steel’s Historic Acquisition

On June 14, 2025, the U.S. President officially approved Nippon Steel’s acquisition of U.S. Steel, ending an extraordinary 18-month political and economic standoff that tested the boundaries of free-market capitalism and national security alike.

By Honourway Asia Pacific Limited
May 13, 2025
Nissan’s “Reform Without Sanctuary” — A Reckoning for Revival

On May 13, 2025, Nissan Motor Co. unveiled its bold restructuring plan, “Re:Nissan,” sending shockwaves through the global auto industry.

By Honourway Asia Pacific Limited

March 11, 2025
Nissan on the Brink: The Future Entrusted to Its New Mexican CEO

On April 1, 2025, Nissan Motor Co., one of Japan’s automotive giants, reached a major turning point. Iván Espinosa, a 46-year-old executive from Mexico, was appointed as President and Chief Executive Officer (CEO). This appointment signifies far more than a routine change in leadership.

By Honourway Asia Pacific Limited
February 20, 2025
Why the Honda–Nissan “Merger of the Century” Fell Apart

On December 23, 2024, a sweeping realignment plan shook Japan’s auto industry. Honda Motor Co. and Nissan Motor Co. signed a memorandum of understanding (MOU) to pursue a management integration via a joint holding company.

By Honourway Asia Pacific Limited
January 3, 2025
Cracks in the U.S.–Japan Alliance: A Politically Blocked Steel Acquisition

On January 3, 2025, a decision was made that shook economic relations between Japan and the United States. U.S. President Joe Biden issued an executive order blocking Nippon Steel’s acquisition of U.S. steel giant U.S. Steel, citing national security concerns. This is a highly unusual situation in which the purchase of an American company by a firm from a U.S. ally was directly halted by presidential authority.

By Honourway Asia Pacific Limited
February 20, 2023
Suzuki and Yamaha Boosts Production: The Hidden Strength of the Third Largest Economy

“Recently, there’s numerous inquiries regarding India. We’ve never seen so much enthusiasm from Japanese companies,” says the surprised megabank staff who surveys Japanese corporate expansion into emerging countries.

By Daisuke Ando and Yuka Kato
September 30, 2022
Switch Approaches Nintendo Console Sales Record Despite Spec Challenges

Nintendo Switch continues to enjoy sales growth despite being released back in March 2017.

By Takuya Watanabe
June 28, 2022
Plant-based Tuna Set to Save Fisheries Amidst Declining Catches and Growing Demand

When I first opened the can, I caught a whiff of tuna. However, it’s not tuna inside but a tuna alternative made mainly from soybeans.

By Koji Gushiken
May 31, 2022
Toyota Speeds Up EV Strategy: Why It Can Turn the Tables on Tesla

On December 14, 2021 at Mega Web, Toyota Motor’s showroom in Tokyo’s waterfront district, CEO Akio Toyoda announced the “New EV Strategy” before the full lineup of new electric vehicles (EV).

By Koji Endo
April 21, 2022
Globalization of Japanese Economy: Reality and Impacts

Japan has achieved economic growth by accelerating “external” globalization through expansion of trade and outward foreign direct investment (FDI).

By Shujiro Urata
April 15, 2022
Why the U.S. Thrives in Global Competitiveness

As characteristics of the U.S industries, we can list mature IT industry and financial systems, labor market flexibility, strong growth of startups, and high technological development and innovation capabilities.

By Toshiki Takahashi
December 10, 2021
EV Realignment Accelerates in Japan, Europe and U.S. Approach Cheaper Chinese Manufacturers

The shift towards electric vehicles (EV) is a movement that paves the way for realignments that transcend national borders and industries, such as in the form of Japanese and American automobile manufacturers creating partnerships.

By Sachiko Hijikata
November 1, 2021
Playing Two-Way for Management and Health Awareness

She played the leading role in reviving Sanrio Puroland which was a long-faltering theme park.

By Fusako Taneichi
October 26, 2021
Anxiety Among Small Businesses in the Automobile Cities of Aichi

With Toyota Motor Corporation at the top, Aichi Prefecture is home to the headquarters and factories of 1,467 companies including Toyota Group mega suppliers such as Denso and Aishin, and Tier 2 and lower parts companies.

By Nobuyo Saito
October 22, 2021
Zero Gasoline Cars: Two Issues Honda Faces in Its Audacious EV Shift

On April 23, Honda announced all its global new car sales will consist of electric vehicles (EVs) and fuel cell vehicles (FCVs) by 2040.

By Koichi Sugimoto
October 6, 2021
Why Chinese EVs Will Become People’s Cars in Just Five Years

In 2020, the tides changed in China’s electric vehicle (EV) market.

By Tang Jin
August 31, 2021
Water Majors Veolia of France Focus on Exploring Water Business in Miyagi Japan

There are global companies in the water business so called water majors. For a long time from the 19th to the 21st century, Veolia Environment , Suez both of France, and Thames Water of the U.K. were the three companies called water majors.

By Kazunari Yoshimura
August 31, 2021
From Coffee to Cosmetics. Burgeoning “New Premium Market” in China.

The Chinese consumer market in 2020 was hit hard by negative growth due to the impact of the spread of the new coronavirus infection at the beginning of the year.

By Yutaka Go
August 31, 2021
China‘s Plans for Semiconductor Domestic Production Goes Astray! A Flurry of Derailed Projects Casts Dark Clouds

As the Xi Jinping administration intensifies its confrontational stance towards the U.S., it is speeding up domestic production of semiconductors which are “the rice of industry,” in fear of decoupling from the international supply chain.

By Kenji Yuasa