Business

  • Farewell, GR Supra: The Full Story Behind Its End of Production

    On October 24, 2025, Toyota Motor Corporation announced—via an official press release—the end of an era for car enthusiasts worldwide: production of the pure sports car GR Supra will cease in March 2026. On its official website, Toyota quietly posted a note of gratitude: “We would like to express our sincere thanks to the many customers who have supported us over the years.” This was more than a routine notice about the discontinuation of a single model; it signaled the closing of a major chapter in Japan’s sports-car history.

    By Honourway Asia Pacific Limited

  • Nissan on the Brink: The Future Entrusted to Its New Mexican CEO

    On April 1, 2025, Nissan Motor Co., one of Japan’s automotive giants, reached a major turning point. Iván Espinosa, a 46-year-old executive from Mexico, was appointed as President and Chief Executive Officer (CEO). This appointment signifies far more than a routine change in leadership.

    By Honourway Asia Pacific Limited

  • Why the Honda–Nissan “Merger of the Century” Fell Apart

    On December 23, 2024, a sweeping realignment plan shook Japan’s auto industry. Honda Motor Co. and Nissan Motor Co. signed a memorandum of understanding (MOU) to pursue a management integration via a joint holding company.

    By Honourway Asia Pacific Limited

  • Cracks in the U.S.–Japan Alliance: A Politically Blocked Steel Acquisition

    On January 3, 2025, a decision was made that shook economic relations between Japan and the United States. U.S. President Joe Biden issued an executive order blocking Nippon Steel’s acquisition of U.S. steel giant U.S. Steel, citing national security concerns. This is a highly unusual situation in which the purchase of an American company by a firm from a U.S. ally was directly halted by presidential authority.

    By Honourway Asia Pacific Limited

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